Advisory Board


Viggo Birch

Viggo Birch is the former CEO of Novo Nordisk UK and Vice President Europe with responsibility for the operations including clinical development in UK and Ireland the Nordic countries.

In 2011, he became and remains Chair and part owner of a clinic trials company, MeDiNoVa Reseach Ltd, where he has used his entrepreneur skills to grow a business from a tiny company to a major, global player in the area of clinical trials.

He was a Goodwill Ambassador to the City of Copenhagen (from 1999-2014), Trustee and co-founder of the Spanish Diabetes Foundation and Board member of the joint venture between the Oxford University, NHS and Novo Nordisk (OCDEM), trustee of C3 – Collaborating for Health, board member of the Danish UK Chamber of Commerce, trustee of the Danish charity, Barndrommen and member of the Life Sciences Strategy Skills Board under the UK Ministry of Industry and Science (stopped when I left the UK in 2013). Mid 2012 Viggo joined the Corporate Leadership Group at JDRF (Juvenile Diabetes Research Foundation) until 2014.

Jacqueline Harding








Jacqueline Harding set up Tomorrow’s Child in 2005 (a specialised children and parenting film production & media research company) following a successful career as BBC education editor; government consultant; head teacher, and author of best selling books for children and adults.

Internationally known as a leading digital media child development expert regarding children’s positive media experience, she has an extensive background of advising programme makers, web and interactive media designers how to match content to the needs of the developing child.

Janet Hayward OBE

Janet Hayward was appointed Headteacher at the outstanding Cadoxton Primary School in Barry, Wales in 2011.

She has been a member of the National Digital Learning Council in Wales for the last five years.  Additionally in 2013 Janet was Co chair of ICT/Computing review which led to Digital Competency Framework being embedded in new curriculum for Wales.

In 2015 Janet was named in the Varkey Teacher Prize Top 50 Teachers and 2017 she became a Qudwa Fellow.

Her school became an Ashoka Changemaker School in 2016.

James Kempton








James Kempton is Senior Non-Executive Director on the Board of Ofsted and a former CEO of the Royal College of Paediatrics & Child Health. In 2017 he was asked by the Government to Chair the Oldham Opportunity Area Partnership Board to improve social mobility in the area. He is passionate about improving children’s life-chances.

He was a councillor in Islington for 16 year and Council Leader until 2009, focussing on transforming education in the Borough. He also retains a strong interest in the community, serving as a primary school governor of New North Academy, trustee of the youth charity Company Three Theatre and governor of the 500 year old anti-poverty charity, the Cripplegate Foundation.

James Kempton is an independent education and leadership consultant and has written extensively on public services reform policy and delivery.


Dr Magnus Moar


Dr Magnus Moar is a Senior Lecturer in Digital Technologies within the Faculty of Arts and Creative Industries Middlesex University. He is a Programme Leader for the BA/BSc Games Design and the MA/MSc Creative Technology.

His research has focussed on young learners’ and non-expert use of new technologies in the areas or content creation, serious health games, interactive drama, Virtual Reality and Augmented Reality.